Identification Of The Potential And Development Strategies Ecotourism Of Kampung Salapan In The Urban Forest Area

Identification of potential urban forest areas is the starting point for this research. The next objective of this research is the ecotourism development strategy for Salapan village in the urban forest area. The Urug forest area of Tasikmalaya City was the research location. Primary data was obtained through field observations and exploration into the forest. Accompanied by the quality of data obtained from forest managers, namely LMDH and KTH. Furthermore, the results of the field research were strengthened by data released by related agencies, such as the tourism service, agriculture service, and Perum Perhutani.. Determining the analysis tool is using SWOT and QSPM. The research results show that the greatest internal potential is the support of the local community as a strength with the greatest weakness being promotional activities, external factors which are big opportunities, namely market opportunities that are still open and the biggest threat, namely synergy between stakeholders. The grand matrix in the SWOT analysis is dotted in quadrant two, so the S-O strategy is the recommendation to choose. And the results of the QSPM calculations suggest optimizing the development of natural tourism and teak forest agrotourism, as a top priority.